Although it's been around since 1938 it is trying to reach a new younger generation of coffee drinker, it's all slightly curvier and modern.
Old logo and packaging:
New logo and packaging:
Nescafé's New Logo and Branding Plan
Nescafé is a brand of instant coffee made by Nestlé, it's usually used in the common phrase, "if you haven't got any other coffee Nescafé will be fine".
Although it's been around since 1938 it is trying to reach a new younger generation of coffee drinker, it's all slightly curvier and modern.
Old logo and packaging:
New logo and packaging:
Any thoughts on this re-brand?
Although it's been around since 1938 it is trying to reach a new younger generation of coffee drinker, it's all slightly curvier and modern.
Old logo and packaging:
New logo and packaging:
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