Sweden Lets Citizens Run Its Twitter account

With Twitter now a well-established as part of the Internet landscape, it’s increasingly difficult to make a splash with a truly innovative marketing campaign using the service. The country of Sweden may have managed that with a new project that sees a different citizen take over its official Twitter account every week.

No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world, says Thomas Brühl, the CEO of the country’s tourism agency VisitSweden.