JWT London has created a truly unique and innovative way to showcase the agency's latest showreel on the back of their business cards by using Blippar™, the first image-recognition app for smartphones targeted at brand-customer interaction.
At JWT Experience team in London, we are always playing with technology. The business card has been a great platform to make our clients and prospects aware of technology through a simple, practical application. Earlier in the year we played with QR codes. Today it's image recognition and augmented reality. Next year? It looks like it may be near field communication?
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