Citroën has launched its new corporate identity, designed by Landor Associates Paris and Citroën's in-house team led by Jean-Pierre Ploué, the French car manufacturer last night unveiled a softer and less angular incarnation of its chevron corporate identity in Paris, alongside the first in a series of three redesigned DS models.
The company is hoping the new identity, car models and showrooms will help lift it out of a downturn in the car industry, caused by a slump in sales and a continuing dearth of credit.
The company is hoping the new identity, car models and showrooms will help lift it out of a downturn in the car industry, caused by a slump in sales and a continuing dearth of credit.
