This month, Skittles launched a quirky new advertising campaign combining a flash-based website, GoSkittleYourself.com, with a series of animated tv spots and a collection of virals promoting the confectionery. The old slogan 'Taste the Rainbow' has been replaced by a set of new ones such as 'Taste the Colour', 'Tease the Colour', 'Pump the Colour' and so on, depending on the theme of each advert.
The Brothers McLeod are behind the animations, which show each character with a different colour Skittle making up their body.
These ads mark a refreshing new move for the brand.
